Whether you’re a big player or a small startup, you need a good marketing strategy that will reach a lot of people and help boost your business. That’s where promotional products can help. They are a low-cost strategy that will get people to notice your business.
When it comes to marketing strategies that won’t cripple your budget, promotional products are at the very top of the list. Whether your business is old or new, big or small, this should be your go-to method to gain people’s attention. It’s one of the oldest and most effective marketing strategies in existence.
● After receiving a promotional product, 85% of people go to the advertiser when they need services from their industry or niche.
● After receiving a promotional product, 89% of people remember the advertiser for up to two years.
● 8 out of 10 people have at least one promotional product, and at most ten at any given moment.
● 6 out of 10 people who got promotional products keep them for up to two years.
● 3 out of 10 people own a promotional bag.
● If they don’t need a promotional product, 63% of people will give it to someone else instead of throwing it away.
These numbers should be proof enough that promotional products are incredibly relevant for business promotion.
According to a recent study, almost 94% of consumers can remember where they received a printed giveaways as a present. The study in question also revealed that 83% of people like to receive promotional products with a promotional message. 58% of people who were in this study claim that they had kept these promotional items for one to four years.
So people like getting free things, that isn’t much of a revelation, is it now?
No, it isn’t. However, this study also discovered that 89% of people could remember the name of the company that gave them a promotional item for up to two years after receiving it. Moreover, promotional items result in 500% more referrals from people happy with their gifts.
Now, these numbers tell a story you have to care about — they show just how relevant promotional products can be for both brand recognition and marketing.
In an increasingly competitive market, realising the power promotional items have is incredibly relevant. Recognising that they are a way for your business to reach out to an amazing number of potential customers matters even more.
If you give people wonderfully packed promotional items, you will get their undivided attention. More importantly, they will want to learn more about your business. Hence, these products have to carry your logo and brand message printed on them.
When you want exceptional results, you need branded promotional items that your potential clients can use for a long time. High-quality products that last will keep people engaged with your brand. That means that one single promotional item can keep people engaged with your brand for days, weeks, months, or even years.
Although promotional items are a great way to reach your targeted audience, it still isn’t a surefire way to do so. If you want the best effect, you need to take a creative route. Choose promotional products that don’t just have an everyday use, but that are also original and high-quality. That approach is proven to have the best impact.